Legal

Terms & Conditions

Last updated: May 2026

Please read these terms and conditions carefully before using our services or website. By engaging our services or using this website, you agree to be bound by these terms.

Contents

  1. About Us
  2. Acceptance of Terms
  3. Our Services
  4. Client Responsibilities
  5. Payment Terms
  6. Intellectual Property
  7. Confidentiality
  8. Limitation of Liability
  9. Termination
  10. Governing Law
  11. Changes to These Terms
  12. Contact Us

1. About Us

21st Century Marketing is a trading brand of Universal Data Group Ltd, a company registered in England and Wales (Company Registration Number: 13024412), having its registered office at 75 Shelton Street, London WC2H 9JQ (“Universal Data Group Ltd”). ICO Registration Number: ZB561337. VAT Number: 384107401.

Throughout these Terms and Conditions, references to “we”, “us” and “our” refer to Universal Data Group Ltd trading as 21st Century Marketing. We are a digital marketing agency providing services including Answer Engine Optimisation (AEO), AI SEO, social media management, lead generation, web design, AI automation, short form video production and virtual services to businesses across the UK and internationally.

By accessing our website at www.21stcenturymarketing.co.uk or engaging our services, you agree to be bound by these Terms and Conditions.

2. Acceptance of Terms

By using our website or engaging our services, you confirm that you:

  • Are at least 18 years of age
  • Have the legal authority to enter into a binding agreement on behalf of yourself or the organisation you represent
  • Have read, understood and agree to be bound by these Terms and Conditions
  • Accept our Privacy Policy, which is incorporated into these terms by reference

3. Our Services

We provide digital marketing services including but not limited to:

  • Answer Engine Optimisation (AEO) and AI SEO
  • Traditional search engine optimisation (SEO)
  • Social media management and advertising
  • Lead generation campaigns and systems
  • Web design and development
  • AI automation and workflow systems
  • Short form video production
  • Virtual support services
  • Database supply

The specific scope, deliverables, timelines and fees for any engagement will be set out in a separate Statement of Work, Proposal or Service Agreement provided to you prior to work commencing.

We reserve the right to modify, suspend or discontinue any service at any time with reasonable notice to active clients.

4. Client Responsibilities

To enable us to deliver services effectively, you agree to:

  • Provide accurate, complete and up-to-date information relevant to the services
  • Respond to reasonable requests for information, feedback or approvals within agreed timeframes
  • Ensure you have the legal right to use any content, materials, logos, images or data you provide to us
  • Not request or instruct us to engage in any activity that is unlawful, misleading, defamatory or in breach of any third-party rights
  • Maintain the confidentiality of any account credentials or access details provided to you

Delays caused by a failure to meet these responsibilities may affect delivery timelines and shall not constitute a breach of our obligations.

5. Payment Terms

Payment terms will be set out in your individual service agreement or proposal. Unless otherwise agreed in writing:

  • Invoices are due within 14 days of the date of issue
  • Monthly retainer fees are invoiced in advance at the start of each service period
  • Project fees may require a deposit prior to work commencing
  • Late payments may be subject to statutory interest in accordance with the Late Payment of Commercial Debts (Interest) Act 1998

All fees are stated exclusive of VAT unless otherwise specified. VAT will be added at the prevailing rate where applicable.

We reserve the right to pause or suspend services in the event of non-payment.

6. Intellectual Property

Our Materials

All content on this website, including text, graphics, logos, images, software and design, is owned by or licensed to 21st Century Marketing and is protected by applicable intellectual property laws. You may not reproduce, distribute, modify or use any of this content without our prior written consent.

Work Product

Unless otherwise stated in your service agreement, upon receipt of full payment, ownership of the deliverables produced specifically for your project will transfer to you. We retain the right to use work produced for you in our portfolio and marketing materials unless you request otherwise in writing.

Your Materials

You retain ownership of all content, data and materials you provide to us. By providing such materials, you grant us a licence to use them solely for the purpose of delivering the agreed services.

7. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the course of the engagement, including but not limited to business strategies, client data, pricing, campaign performance and technical systems.

This obligation does not apply to information that is already publicly known, independently developed, or required to be disclosed by law.

8. Limitation of Liability

We will endeavour to deliver all services with reasonable skill and care. However:

  • We cannot guarantee specific rankings, traffic levels, lead volumes or revenue outcomes, as results depend on numerous factors outside our control including third-party algorithm changes and market conditions
  • We are not liable for any indirect, consequential, special or incidental loss arising from the use of our services or this website
  • Our total liability to you in connection with any engagement shall not exceed the total fees paid by you in the three months preceding the event giving rise to the claim
  • We are not responsible for the content, performance or availability of third-party platforms, tools or services used as part of delivering our services

Nothing in these terms limits our liability for death or personal injury caused by negligence, fraud or any other liability that cannot lawfully be excluded.

9. Termination

Either party may terminate a service engagement with written notice as specified in the relevant service agreement. Unless otherwise agreed:

  • Monthly retainer services require 30 days written notice to terminate
  • Project-based work may be terminated by either party with 14 days written notice, with fees payable for work completed to date
  • We may terminate immediately if you breach these terms, fail to make payment, or engage in conduct we reasonably consider harmful to our business or reputation

Upon termination, all outstanding fees become immediately payable and we will return or delete your data in accordance with our Privacy Policy and any applicable legal obligations.

10. Governing Law

These Terms and Conditions and any disputes arising from them are governed by the laws of England and Wales. Both parties agree to submit to the exclusive jurisdiction of the courts of England and Wales.

11. Changes to These Terms

We may update these Terms and Conditions from time to time to reflect changes in our services, legal requirements or business practices. The most current version will always be published on this page with the date of last update shown at the top.

Continued use of our website or services after any changes constitutes your acceptance of the updated terms.

12. Contact Us

If you have any questions about these Terms and Conditions, please contact us: